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Under the new partnership, advertising agencies are able to work with the Quickcut software - which is the primary delivery and validation method for all other print advertising - to prepare and validate artwork for large format and retail advertising panels and the ability to transfer it online to oOh! for final production.

John Purcell, Operations Manager at oOh! said the introduction of the service will be a valuable time saver for clients compared to the current process, where clients send discs by courier or use FTP sites, which may not be secure.

“oOh! has prided itself on making the process of buying out-of-home easier and now, by implementing this system, we are making the production aspect of out-of-home advertising much simpler,” Purcell said.

“Quickcut offers a seamless delivery system that enables advertising agencies to deliver, track and manage files using a fast, easy and secure application.

“What’s more, the application will guarantee all materials are 100 per cent correct when we receive it, as Quickcut conducts over 280 validation checks on the artwork, highlighting any potential specification issues before it can be sent.”

adstream Managing Director Peter Miller said: “QuickCut has become the industry standard for the delivery and validation of print advertising specifications and artwork. As the industry becomes increasingly complex, we have found another way to simplify it. We are delighted to announce our partnership with oOh! which also signifies our first entry into the out-of-home industry.

“oOh! will now be able to offer its clients the most efficient system available in the Australian market.”

For more information, please contact:

Alicia Aldini/Peter Laidlaw
Lighthouse Communications Group
T: (02) 9692 8811
E: aaldini@lighthousecomms.com.au

Sylvia Geaitani/Rochelle Burbury
Access Public Relations
T: (02) 9279 4033
E: sylvia@accesspr.com.au

About oOh!media

oOh!media is the only single focused out-of-home advertising company listed on the ASX. oOh!media specialises in providing its clients with creative out-of-home solutions across its diverse product offerings of road, retail and experiential media throughout urban and regional Australia.

About adstream

adstream enables advertisers and marketers to manage campaign content from approval to distribution seamlessly and globally. adstream provides world class innovative software solutions to facilitate workflow management with products including projectbank, Quickcut and adbank. The hallmark of adstream’s services is that they are robust and integrate readily, are supported by industry veterans and enthusiasts, and are extremely easy-to-use. adstream operates across 42 countries supported by 10 regional offices. These figures continue to grow as companies adopt adstream as their preferred digital media exchange.