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December 03, 2009

SBS ratings release for week 48, 2009


Man vs Wild gave a ferocious performance last week, attracting an SBS record for the show since its debut, with 664,000 viewers in the five mainland capital cities and 395,000 in regional Australia, according to figures from OzTAM.

The increasingly popular program reached the number one spot in SBS’s top ten regional programs list, and the current average metro audience of 494,000 was 88 per cent higher than the timeslot average.

SBS’s overall primetime audience (SBS ONE and SBS TWO) for the official ratings period (weeks 7-48 excluding Easter and the 2008 Olympics) increased year on year by an impressive 3.4 per cent.

Finally, in a particularly strong week for World News Australia Late, the Monday program attracted 284,000 metro viewers. World News Australia Late in its Mon-Fri 2130 slot has had a 6 per cent increase year on year.

The top 10 SBS programs in the five metro markets for week 48 (w/c November 22) were:

Rank Program Audience (000s)
1 TOP GEAR rpt (Monday) 685
2 MAN VS WILD 664
3 DESTINATION: FIFA WORLD CUP 461
4 ADBC BITESIZE 427
5 WORLD NEWS AUSTRALIA LATE 284
6 ROCKWIZ 284
7 MYTHBUSTERS 280
8 TOP GEAR (Friday) 268
9 LUKE NGUYEN'S VIETNAM 261
10 WHO DO YOU THINK YOU ARE? 260

The top 10 SBS programs in regional Australia for week 48 (w/c November 22) were:

Rank Program Audience (000s)
1 MAN VS WILD 395
2 TOP GEAR rpt (Monday) 341
3 DESTINATION: FIFA WORLD CUP 249
4 ADBC BITESIZE 242
5 TOP GEAR (Friday) 184
6 TRAWLERMEN 160
7 MYTHBUSTERS 148
8 DEMETRI'S CASTLE 144
9 COOKING IN THE DANGER ZONE 144
10 LUKE NGUYEN'S VIETNAM 138

Source, metro data: OzTAM week 48, 2009 – five metro markets, Sunday – Saturday

Source, regional data: RegTAM week 48, 2009 – regional aggregated markets, Sunday – Saturday

For more information, please contact:

Sylvia Geaitani
Access Public Relations
T: (02) 9279 4033