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Starting immediately, NRMA members who open new trading accounts with Bell Direct and supply their NRMA Membership number will receive a special cash incentive and a range of other benefits as they take advantage of the most innovative, user-friendly and  cost-effective online share trading service in Australia.

Bell Direct chief executive officer, Arnie Selvarajah, said joining the NRMA More4Members program was a major milestone for the company.

“Following detailed discussions, NRMA decided that Bell Direct could offer its members the best possible online share trading experience, and naturally we’re very pleased to be on board as reward partners,” he said.

“We’re looking forward to welcoming NRMA members as new Bell Direct clients and to offering them not just a range of exclusive rewards but also the lowest-cost online share trading brokerage in this country from just $15 per trade.

“We’ve created an online share trading experience that we are sure will appeal to NRMA Members who are already frequent traders. Not only do we offer Australia’s best priced brokerage with no strings attached, but we are also committed to providing innovative trading tools and excellent service,” Selvarajah said.

“As with all Bell Direct’s products and services, we’ve designed the exclusive rewards for the More4Members program with the client in mind. And we certainly believe these rewards are better than any that our competitors can offer.

“With more than 2.1 million Members, NRMA is a fantastic organisation with a proud heritage and we’re privileged to be a new partner,” he said.

In addition, Bell Direct will also run an annual competition exclusively for More4Members which will provide even more benefits to NRMA Members who are frequent traders or active investors.

NRMA Group CEO Tony Stuart said NRMA Members would benefit from this new partnership with a whole range of exciting offers and benefits available through the More4Members program.

“Together with Bell Direct we look forward to providing significant rewards for our Members,” Mr Stuart said.

“In this tight economy NRMA’s More4Members program offers Members great value and more benefits for their Membership dollar.”

Selvarajah says that even during the most intense sharemarket ups and downs most of us have seen in our lifetimes, “Bell Direct has weathered the storm. Our business has grown substantially and we’ve regularly released innovative trading tools and services, all while offering great service at the best price you can find in Australia in online sharetrading”, he says.

More information about Bell Direct and the More4Members program can be found at www.more4members.com.au or by visiting Bell Direct at www.belldirect.com.au/nrma.

For further information, please contact:

Arnie Selvarajah
Chief Executive Officer
Bell Direct
P: 03 8663 2783
E: arnie.selvarajah@belldirect.com.au

Simon Lloyd
Managing Director
Access Public Relations
P: 0424 470 923
E: simon@accesspr.com.au

About Bell Direct

Bell Direct is the newest, most user-friendly and cost-effective online share trading resource available to investors in Australia.

Providing a raft of major innovations, including the lowest cost-per-trade ever offered by an online broker at just $15, Bell Direct was developed by the same pioneering team that created Australia’s very first online share broker, Sanford Securities, over a decade ago.

What makes Bell Direct unique is its world-class, proprietary technology designed specifically for an enhanced customer experience and value proposition which competitors cannot match.

Bell Direct is independent and Australian-owned, and has the backing of Bell Financial, the ASX-listed parent of one of Australia’s largest and most respected full service stockbroking firms, Bell Potter Securities.

Bell Direct won the 2009 Canstar Cannex online trading award for Outstanding Value, the 2009 AFR Smart Investor Blue Ribbon Award for Cheapest Online Broker for the second year running, and the Money magazine ‘Best of the Best’ 2009 award for Cheapest Online Broker.

About NRMA Motoring & Services

NRMA Motoring & Services is Australia’s largest motoring organisation with more than 2.1 million Members.

Celebrating 90 years of operation in 2010 the NRMA is recognised as the authoritative voice for motorists on important road safety issues and delivers dedicated road service throughout NSW and the ACT 24-hours-a-day, seven-days-a-week.

The NRMA’s commitment to outstanding service was recognised this year with NRMA Motoring & Services winning a 2009 Australian Business Award for Service Excellence. This award recognises the success, innovation and ethics of Australian companies across all industry sectors.

In addition to road service, the NRMA Motoring & Services Group is a major tourism and travel operator in Australia.

Over the last four years NRMA has invested in tourism businesses, including NRMA Travel, Thrifty Australia, NRMA Holiday Parks, Travelodge Hotels, Adventure World, Value Tours, Coral Seas Cruises and Creative Cruising.

The NRMA has also developed motoring businesses in line with Members' needs including nine NRMA MotorServe car servicing centres throughout Sydney, Newcastle and the ACT, NRMA Batteries and NRMA AutoGlass for windscreens.