Advertising and Marketing

September 14, 2009

adstream launches online booking system for cinema commercials


14 September 2009: adstream, the advertising distribution and workflow specialist, today announced that advertising agencies can now book online to have their cinema commercials delivered directly to all Australian Multiplex Cinemas.

By simply providing adstream with broadcast material as per usual, adstream will ensure that your TVC gets digitally delivered to Australian Multiplex Cinemas to specification, on time to meet your scheduled booking.

Key advantages of booking cinema commercial delivery online include:

• Speed to market
• Online delivery tracking
• Delivery to specification
• Building and accessing your digital library

adstream Managing Director Peter Miller said: "Cinema is a powerfully evocative medium and now adstream has made it easier and faster for agencies to successfully execute campaigns in cinemas. We have found it terrific working with Australian Multiplex Cinemas on this project."

Advertising on cinema screens offers exclusive, uninterrupted contact with thousands of local community members with 83.6 per cent of the 18-45 year old demographic attending the cinema on a regular basis.

Other key cinema advertising benefits include:

• A high recall rate of messages shown at cinemas due to the relaxed and distraction-free environment;
• High-impact images and sound through the use of digital projectors;
• Aligning a brand with the latest blockbusters and benefiting from their marketing campaigns.

Representing cinemas in Southeast Queensland and Victoria, Australian Multiplex Cinemas can play commercials five times a day on each screen booked in 15, 20 or 30 second slots with longer ad slots available upon request.

For further information, please contact:

Peter Miller
Managing Director
adstream
T: (02) 9467 7548
M: 0418 211 120
E: peterm@adstream.com.au

Chantal Brodrick
Marketing and Communications Manager
adstream
T: (02) 9467 7534
M: 0448 450 548
E: chantalb@adstream.com.au

Nick Politylo
AMC Cinema Advertising
M: 0400 643 073
E: nick.politylo@a-m-c.com.au


About adstream

adstream enables advertisers and marketers to manage campaign content from approval to distribution seamlessly and globally. adstream provides world class innovative software solutions to facilitate workflow management with products including projectbank, Quickcut and adbank. The hallmark of adstream's services is that they are robust and integrate readily, are supported by industry veterans and enthusiasts, and are extremely easy-to-use. adstream operates across 42 countries supported by 10 regional offices. These figures continue to grow as companies adopt adstream as their preferred digital media exchange.