Background

Access PR manages publicity for The Sydney Morning Herald Crave Sydney International Food Festival presented by Citibank.

Our mandate is to actively promote the event in local, metro, interstate and regional media, driving awareness and tickets sales and/or registrations for key events including World Chef Showcase, BBQ Madness and Breakfast on Bondi.

Results

Through a series of interview pitches, photo opportunities, media releases, and ongoing liaison with chefs and event spokespeople, media coverage was achieved across a broad cross section of local newspapers, major radio networks, television networks and print publications.

We generated 36.5m media impressions and more than doubled the previous year’s already high story count to 1100. Key messages were included in more than 95% of coverage.

We secured strong blogger attendance and coverage.